PRIVACY POLICY

At Felize León AB, your privacy and security are important to us. We never want to risk your personal information being exposed. Therefore, we comply with all applicable laws and regulations concerning the storage and general use of your personal data.

Felize León AB reserves the right to amend this policy when necessary. Any changes will be communicated via the website felizeleon.com.

PURPOSE

Our purpose with this policy is to clearly and transparently describe how we handle your personal data and what we use it for. We also outline your rights and what they mean.

Felize León AB processes all personal data in accordance with the General Data Protection Regulation (GDPR).

WHAT IS PERSONAL DATA?

Personal data is information that can be linked to you, such as your name, personal ID number, email address, phone number, or similar information. This also includes order numbers, encrypted data, and electronic identifiers (such as IP addresses) if they can be linked to a physical person.

WHEN AND WHY WE PROCESS PERSONAL DATA

We process your data when we have a legal basis to do so or when you have given your consent.

Contractual obligation: We collect personal data to fulfill our obligations under a purchase agreement (e.g., shipping your order).
Consent: For example, when you subscribe to our newsletter.
Legitimate interest: We may process your data if we believe we have a justified interest, such as improving our services or marketing to existing customers.

Even if you withdraw your consent, we may continue processing certain data for other legal purposes (e.g., fulfilling an order or maintaining financial records).

EXAMPLES OF LEGAL BASES:

Managing your purchase: Based on contract
Customer service inquiries: Based on contract
Sending newsletters or offers: Based on consent

WHAT DATA DO WE PROCESS?

Examples include:

Name
Gender
Date of birth
Contact details (address, email, phone number)
Purchase details (items ordered, shipping address, etc.)
Voluntary information you provide
Payment history
Payment method details
Cookies and technical usage data
Credit checks and address updates from external sources

In cases like gift card purchases or customer service contact involving others, we assume you have permission to share third-party personal data.

We update personal data when necessary using private and public registers (e.g., address or ID corrections).

CUSTOMER SERVICE

Felize León AB uses your data to provide you with the best possible service. When you contact us, we may use your name and order number to identify you and respond. Your contact details and other relevant information may be used depending on the nature of your inquiry.

MARKETING AND COMMUNICATIONS

After a purchase, we use your contact information to send order updates (order confirmation, delivery status, etc.). These are sent to the email address you provided.

We may also use your information for marketing, such as campaigns, contests, or new product launches, via email, SMS, or postal mail.

If you’ve subscribed to our newsletter, we use your data to send tailored content and offers based on your preferences and purchase history.

We use cookies and personalized advertising (e.g., social media ads) to enhance your experience and make our marketing more relevant.

OTHER PURPOSES

We may also process your data to meet legal obligations, such as financial reporting or safety compliance.

DATA STORAGE

We store your data as long as necessary for the intended purpose or to fulfill our obligations to you as a customer and to comply with applicable laws (e.g., bookkeeping laws).

Customer data and order history are stored for 7 years plus the current year to meet accounting requirements.

Newsletter subscription data is stored until you choose to unsubscribe.

Personal data may exist in multiple systems for different purposes. For instance, data deleted from one system may remain in another if it’s legally required.

WHO WE SHARE YOUR DATA WITH

Delivery providers: We share data (e.g., name, address) with shipping companies to deliver your order. These providers only process data based on our instructions.

Payment providers: Our site offers several payment options. Each provider is responsible for their own processing of your data and will present their terms during checkout.

Cookies: We use cookies to optimize your experience and website performance.

YOUR RIGHTS

Under GDPR, you have the following rights:

Access: Request a copy of your personal data.
Correction: Ask for incorrect data to be updated.
Withdraw consent: Opt out of communications (e.g., unsubscribe from newsletters).
Deletion: Request your data to be deleted (subject to legal limitations).
Restriction: Limit how your data is processed (e.g., during dispute).
Objection: Object to processing based on legitimate interest.
Marketing opt-out: Object to use of data for marketing.
Complaints: You can file a complaint with the Swedish Authority for Privacy Protection (IMY).
Data portability: Request to receive your data in a portable format.

DATA CONTROLLER

Felize León AB (Org. no. 559332-8338) Address: Dagsberg Eggeby 7, 605 91 Norrköping, Sweden Email: info@felizeleon.com

We are responsible for processing your personal data and ensuring your rights are upheld.

DELETE YOUR DATA

You can always contact us at info@felizeleon.com to inquire about how your data is processed or request deletion.

COOKIES

Purpose of cookies: Felize León AB uses cookies to improve user experience, collect marketing insights, and further develop our website. Most websites use cookies, and felizeleon.com is no exception.

We use cookies for better statistics and personalization to ensure the best possible shopping experience.

QUESTIONS?

It’s easy to contact us. For more information about this policy or your data rights, email us at: info@felizeleon.com

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